Hi, I'm
Phil Penny.

Managing and directing all aspects of the website—design, development, research, CRO, testing, QA, and respective external agencies, delivering a 35% increase in conversion rate over a 2-year period worth over three million pounds in revenue. Creation of a complete three-year roadmap for the company's digital strategy to become a leader in the space, including the complete internalisation of skills to remove the reliance on external agencies delivering operating cost savings of £60,000 per annum with a 280% increase in resource. Rollout of a brand new design system and custom content templates.

Leading the design and build of e-commerce stores for a Shopify agency. Responsibilities include full project management, custom theme development, staff mentoring, and implementing best practices and development techniques in preparation for growth.

To enhance my career development I began freelancing part-time while studying. Working for local businesses, I provided complete company branding, website builds and hosting. This developed not only my design and development skills but also client handling. I also worked as a freelancer for several design agencies (remotely and in-house) as a front-end developer and application designer.

We launched Didlr, a social network as an internal project at Wapple, in which I was the lead UX designer. Our membership reached in excess of 250,000 users in under a year. It taught me valuable skills about user behaviour, managing parity across multiple platforms, and setting attainable goals. Through intelligent design I handled OS updates efficiently and split the overall vision into manageable sprints with functional end releases, this ensured measurable progress was always made. I gained deep exposure and insight into UI design for native applications across many platforms—iOS, various flavours of Android, Windows Phone, Windows 8, Nokia Asha, and the web.

Originally engaged as a designer, I undertook training and was promoted to mobile UX/UI specialist, designing and building numerous mobile websites for global blue-chip clients along the way (Pantene, Olay, EASports, Meguiars, etc). I advised the team on design standards and methods and kept up continuous research into the latest mobile web technologies. I also undertook client training (including a week in Chicago training Unilever in the art of mobile design). I helped the company develop a new strategy via the rollout of responsive web design by transitioning into native app design, wireframing and providing complete visual design of apps for all mobile platforms, including Windows 8 and Xbox One. I had key involvement in projects from initial stakeholder meetings right through to launch.